The Dear Doc PodCast - Meet the Expert Shawn Hall of Sodium Dental

The Dear Doc PodCast – Meet the Expert Shawn Hall of Sodium Dental

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Meet the Experts Shawn Hall of Sodium Dental Part 1

Shawn Hall co-founded Sodium Systems with Jake Scheiterlein in 2011. Sodium Systems is a digital x-ray sensor manufacturer, computer systems integrator, digital diagnostic equipment sales, service and training company. Sodium Systems consults on appropriate HIPAA security for systems installations, network systems, and secure data retentions.

Posted by The Dear Doc Podcast on Wednesday, November 6, 2019

Sodium Dental – The passion Of creation

Here is what happens when two friends come together with a passion to help create technologies that help make dentistry a breeze. Sodium dental is a leading force in helping the dentist with their technology issues. Whether all your technology comes from Sodium or other sources, we can make sure it all works together. Sodium dental is a digital x-ray sensor manufacturer, computer systems integrator, digital diagnostic equipment sales, service, and training company. Sodium dental consults on appropriate HIPAA security for systems installations, network systems, and secure data retention.  Let’s take a look back and see how Sodium dental was started.

2:00 when Shawn Hall Was Asked To Explain His Story 

Shawn Hall began to explain his technology background he built his first computer at 12 years old.  Hall was into electronics and got into computers at a very young age. Shawn Hall was very into programming and liked building websites in the days when you had to host your own Apache server and IP address to have a website on the internet. 


5:10 Odyssey Of Mind

Odyssey of the mind was an engineering design competition for middle school and grade school kids. Teams would build structures, do vehicle projects and incorporate robotics wherever possible. Shawn found the application of technology to be more interesting than just the technology itself.

11:19 Fast forward

Shawn Hall had gained great information technology experience working for fortune 500 companies. Hall worked specifically for dental technology companies from 2006-2011. He found that he had ideas and a specific vision for how technology can best be used in dentistry and with Partner Jake Scheiterlein he decided to take the leap of opening Sodium Systems LLC in 2011 that has two divisions both Sodium Dental and SodiumVet.

Nevertheless with years of experience learning from leaders in dental technology Sodium Dental. Was able to take that knowledge and turn it into new innovations in sensor repair. Along came upcoming new designs in digital x-ray sensors. Shaped by examples of hard work and integrity in the industry such as David Wilson owner of Digital Doc, Sodium Dental makes it a priority to innovate, design and manufacture dental technology products. In an industry of sales companies posturing as manufacturers Sodium Dental strives to be different.


19:52 NOMAD

 Interesting story about Nomad cutting out independent distributors. Shawn Hall explains that in his past working experience he sold a great deal of Nomad handheld tube heads and one day was called up and told all of a sudden that they were cutting out all small independent dealers.. NOMAD, is by Aribex, it is a handheld, battery-powered intraoral x-ray system that produces high-quality Xrays as a source for ue with film or digital x-ray systems. 



 Furthermore Shawn Hall has learned so much over the years. Shawn Hall knows the ins and outs of dental technology. He has done the research and will only sell the most dependable tools to his clients. Hall has confidence in all his products and Sodium dental offers the Zen PX2 Portable X-Ray Tube Generator Portable Dental X-Ray System. It is Compact Outside and Smart Inside Excellent Image Quality Elegant and Simple Design Film and Digital Sensors Easy to Use 1 Year Warranty. Check it out, Click here 


21:03 Distributor Agreement

Even so tier 3 supplier hmmm, do you understand what that means, well Shawn Hall does a great job explaining a story that had happened to him. While Shawn Hall was trying to place an order.  Shawn Hall explains the importance of how technologies are held at different tiers. Tiers hold back dentists they do not even know the products that won’t be offered to them. Non less because distributors often sign exclusives. With products they don’t then offer the customer, so the product essentially goes away.  To hear the rest of the story on the podcast! Podcast 


26:24 Is this device legal?

  In addition x-ray sources some portable tube heads did not have an FDA #? As asked by Christopher Hoffpaquir, DDS in the podcast. Ideally dentist should always check the medical device has an FDA number. Whether it is an intraoral camera, tube head or x-ray sensors it should have an FDA device registration. If a dental tool goes into the oral cavity and or part of the diagnostic process it is a medical device. Shawn  Hall stresses FDA approval is a very serious matter and products should be FDA cleared. In order to be used on patients when procedures are being done.  Without a doubt when products are not always labeled. You have to guess what class the FDA considers your device to be.

29:02 Dentists Liability

Importantly liability inherently lies with the provider to make sure they are using FDA registered devices. The most risk falls on the provider in the case that a doctor issued by a patient or a complaint is brought to the dental board. That’s why all Sodium dental devices are FDA Approved. Check out our new Aurora Sensor.

33:50 Same old same old

DO dentists realize half of the products they buy. Dentist can buy the same product under six different other names. The podcast will explain how certain sensors can be similar to one another. How Dexis Sensors have not really changed. They may have a new name, but the technology has stayed the same. 

36:15 Choosing the Company Name

In fact Shawn Halls and Jake Scheiterlein company name could have been like every dental technology office name out there. The owners could have went with a company name dental technology or dental technology systems. The owners wanted to be original so they used the help of the periodic table. That’s right pretty fascinating here is a fun fact Sodium Dental would have been Cobalt Dental. Cobalt was just too aggressive of a name. Check out the Website 

37:27 Intra Oral Cameras

On the other hand, Shawn Hall talks about the big elephant in the room. How some cameras are only  $300 a pop. This issue is cheaper cameras are not always the best product for your practice. Cheaper cameras are not worth it when they are not reliable cameras.  There are also cameras being sold by independent companies like Sodium Sodium Dental Intra Oral Cameras. Sodium sells Intra Oral Cameras for $1,000-$2,000 price range. They are FDA approved. Sodium Dental cameras have better quality and durability as opposed to cheaper alternatives.

39:31 iPhone camera Technology

Overall why are our smartphone cameras better than our dental cameras. Shawn Hall explains this as a development process. Sensors have come a long way. The only reason you don’t have a camera as good as your iPhone camera. As an intraoral camera is because of the high cost of putting a new product through development and clearance. It is better business for the distributors to control the market.

41:53 Coming soon Sodium digital x-ray sensor

In addition, it takes a year and a half to get a digital x-ray sensor product out and we are working on it. Image quality has been the same for nearly 20 years. Sodium Dental is hoping to solve that problem. With our next generation of X-ray Sensor to be released in 2025.

47:52 Line Pair Per Milliliter 

First, line pair per milliliter is never talked about but a number that is thrown out there to compare sensors. The problem is that a theoretical number. Is thrown out instead of showing the actual line pairs per millimeter.

57:34 The Standard

Next, why are dental products so expensive, Shawn Hall explains it’s because dentists are so hard to market to. Shawn Hall understands that hearing from salespeople or visiting booths at dental shows can be daunting. The problem is that large distributors find this to be beneficial to them. Because they can control what products the doctors see and are being exposed to.

59:51 Talk about ROI

ROI is all about how companies jump through hoops to market and promote themselves. Sodium dental is reaching out to speak with dentist. Sodium Dental will be attending the upcoming Chicago Midwinter 2020. Here at Sodium dental, we look forward to helping you with any technology needs you may have. 

That’s A Wrap

Sodium Dental is committed to excellence 

Innovation in xray sensor repair & high quality dental imaging.

Contact Us (800) 821-8962 


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